2024 gave us quite a few hints on what still works and what needs revamping. With the new year around the corner, here are the main trends EdTechs must look into with attention.
ABM is overrated for EdTech. There is a more effective approach that could save you time and money. Here’s what you should do instead.
In this week’s newsletter, I write about how EdTechs can drive Top-Of-Funnel paid traffic that smells like flowers.
In this week’s newsletter, I write about how EdTechs can improve their paid campaign results without spending countless hours optimizing campaign structure, budgets, cost caps, or the multitude of parameters they face.
This week I write about how you can multiply the effect of your retargeting by mapping out the buying committee in your lead's institution.
• 70% rethink supplier because of competitor content • What content to nurture for sales in 3, 6, 12 months • Simplifying nurturing campaigns • 365 days nurture campaign on repeat
This week I write about how EdTechs can neglect how extensive MoFu is, and what to do to move more prospects further down
• What B2B software leaders do differently in their marketing? • Improving B2B start-up valuation • Why hiring a fractional CMO? • User intent & SQLs • Anatomy of Linkedin posts • ABM campaigns & digital assets
In this week’s newsletter, I write about how EdTechs can conquer the hearts and minds of the buying committee using an ABM retargeting approach.
In this week’s newsletter, I write about how EdTechs can stop being late to the game and preempt RFPs before RFIs or RFQs.
