ABM is overrated for EdTech. There is a more effective approach that could save you time and money. Here’s what you should do instead.
In this week’s newsletter, I write about how EdTechs can drive Top-Of-Funnel paid traffic that smells like flowers.
In this week’s newsletter, I write about how EdTechs can improve their paid campaign results without spending countless hours optimizing campaign structure, budgets, cost caps, or the multitude of parameters they face.
This week I write about how you can multiply the effect of your retargeting by mapping out the buying committee in your lead's institution.
• 70% rethink supplier because of competitor content • What content to nurture for sales in 3, 6, 12 months • Simplifying nurturing campaigns • 365 days nurture campaign on repeat
This week I write about how EdTechs can neglect how extensive MoFu is, and what to do to move more prospects further down
• What B2B software leaders do differently in their marketing? • Improving B2B start-up valuation • Why hiring a fractional CMO? • User intent & SQLs • Anatomy of Linkedin posts • ABM campaigns & digital assets
In this week’s newsletter, I write about how EdTechs can conquer the hearts and minds of the buying committee using an ABM retargeting approach.
In this week’s newsletter, I write about how EdTechs can stop being late to the game and preempt RFPs before RFIs or RFQs.
