AmplifyED
When an EdTech CFO asks "was this deal marketing-source?", your model is outdated. Why? In long, multi-stakeholder EdTech cycles, Marketing's job is to measurably create, capture, and compound revenue conditions... NOT simply feed MQLs
Here are the 10 steps EdTechs must follow to maximize pipeline and create an effective sales engine - reaching the right people, handing off contextualized leads, under a single source of truth
There’s a problem in EdTech Marketing almost everyone is a victim of: Marketing won’t talk with Buying Groups. Here's the fix.
“You downloaded our PDF” is among the worst things an SDR can say on a first outreach. Here’s why...
The cost of being visible to everyone and relevant to no one - and how Demand Gen comes in to move the pipeline right from the top.
There's a silent pipeline killer in #EdTech. You think you know it, but you don't
Being reactive to leads is a sure way to waste your marketing efforts. The key is to feed more warm, contact-ready, contextualized leads to sales outreach. Here's how.
Here's how I learned it the hard way.
EdTech sales only happen in 3 ways: A Latent Need; Rising Internal Demand; An Enticing Opportunity. The secret to get through is winning the Buying Groups
Account-Based Marketing is slow, and rarely for EdTech's. Here's a better use of ABM:
I rarely brag, but here's how I shaved 53% off time to close for an #EdTech client
The EdTech Buying Cycle is unforgiving. Most EdTech sales are based on trust, relationships, and/or advocacy. It takes time.
