The new EdTech Marketing Shifts Playbook is Live

In my last email, I mentioned the mistake that pushed me to rethink part of my own approach.

That’s one reason I finished this new playbook.

It’s called EdTech Marketing Shifts 2026 - Playbook, and it breaks down 5 shifts edtech teams can’t ignore anymore - from positioned awareness and multi-stakeholder journeys to sales-marketing alignment, contextualized outreach, and measuring Marketing as revenue influence.

It’s not a roundup.

It’s a practical 48-page playbook for teams dealing with longer buying journeys, generic messaging, stop-start campaigns, and pipeline that depends too heavily on waiting for form fills.

You can get it here:

Cheers,
Rod