I broke my own rules

On this one client, I broke one of my own rules.

We focused too heavily on the part of the funnel that felt closest to revenue.

It sounded efficient, but it created a problem.

We were capturing demand, not building enough of it.

We leaned too hard on later-stage activity and expected digital assets to do more work than they could.

The result was a pipeline that felt capped too soon.

That mistake stayed with me.

The old way isn’t enough anymore.

It’s one reason I finished a sharper, 48-page EdTech Marketing Playbook.

I’ll send it in my next email.

Cheers,
Rod